Xerox launched the Xerox Adaptive CMYK+ Kit for Xerox Versant, the print market’s first adaptive technology kit that adds seven specialty colors to an existing production press, enabling instant digital print enhancements.
The kit transforms a four-color Xerox Versant 180 Press into an 11-color Beyond CMYK press capable of creating a million color hues and shades by adding gold, silver, white, clear and fluorescent colors of yellow, magenta and cyan.
Digital enhancement of print is projected to be a $25 billion market (Source: Keypoint Intelligence/Infotrends, “Beyond CMYK: The Use of Special Effects in Digital Printing”) but access to that opportunity usually requires a capital investment in a new press with the ability to print Beyond CMYK.
The Xerox Adaptive CMYK+ Kit for Versant gives print providers the ability to simply swap out toners to print colors and enhancements that increase profitability and deliver higher margins without needing a new press.
“The Versant CMYK+ Adaptive Kit delivers what print providers need – the ability to provide higher value offerings without major investment,” said Marybeth Gilbert, VP and GM, Production Business, Xerox. “The Versant kit further expands Xerox’s market-leading Beyond CMYK portfolio, providing our customers the opportunity for digital print enhancements from large volume print shop, to light production and into the office space.”
According to Keypoint Intelligence, print providers can increase profit margins on digital enhancements between 50 and 400% versus ordinary print.
The Xerox Adaptive CMYK+ Kit for Xerox Versant has three options: the Xerox Vivid Kit (gold, silver, white and clear), Xerox Fluorescent Kit (cyan, magenta and yellow) – or the combination Xerox Vivid + Fluorescent Kit for all 11 colors.
