The number of industry events and tradeshows has increased significantly over the last decade and at the same time, the communication technologies offer new ways to share content.
To engage with its customers more effectively, BOBST
will evolve its current Competence Centers to the next level, providing all customers and prospects with new ways to access product and solution demonstrations.
Over the last few years, the Competence Centers have been growing and the investments made are quite significant.
This transformation will lead to new Smart Factories, which will encompass Technology Lounges, Partnerships and Application Experts to demonstrate complete end-to-end solutions where customers will be able to touch and see everything required to produce a label, pouch or box.
From substrates processing, to job preparation, color management, printing, tool preparation and converting, all with the option to test specific jobs from converters.
BOBST started to virtualize the customer experience with live streaming demonstrations – across all equipment in its existing Competence Centers, providing an engaging customer experience with less traveling constraints.
BOBST is reducing its presence at industry tradeshows and thereby dramatically reducing the environmental impact. As a result, the company has decided not to attend drupa and other industry tradeshows in 2021, while maintaining limited participation in Asia.