According to a new report published by Allied Market Research, titled, "Global Digital Textile Printing Market by Ink Type, Substrate, Application: Global Opportunity Analysis and Industry Forecast, 2020–2027," the global digital textile printing market was valued at $2.2 billion in 2019 and is projected to reach $8.8 billion by 2027, growing at a CAGR of 19.1% from 2020 to 2027.
Digital textile is an inkjet-based method that allows manufacturers to print different designs that can be virtually made on any kind of fabric. The inks used in digital printing are manufactured according to the type of fiber, such as cotton, silk, or polyester.
During digital printing, the fabric is fed into the printing device using a roller. The process involves adding ink to the surface in the form of small droplets. After that, the fabric is then finished by using either or steam or heat treatment to increase efficiency.
Additionally, some inks need washing and drying. Due to technology changes, manufacturers are showing more interest in digital printing rather than dyed fabrics.
There is a growing demand for digital textile printing inks especially reactive inks and acid inks coupled with an upsurge in the use of digital printing as an alternative to conventional printing methods. Reactive inks are widely used in the textile industry due to the good quality of colors and high wash fastness.
Acid inks are used for printing on wool and silk to make swim clothing due to its high tolerance for chlorine and saltwater. These factors are in turn expected to drive the growth of the global digital textile printing market.
Moreover, the growing application of textile printing in vehicle wrapping, automotive interior decoration is anticipated to boost the segment growth in the automotive sector.
On the basis of ink type, the market is segmented into reactive, acid, direct disperse, sublimation, pigment, and others.
Reactive ink accounted for significant revenue share in 2020 in the global digital textile printing market, owing to its demand in the traditional textile printing industry.
Reactive inks are highly flexible and are widely used to print on natural rubbers including cotton. Thus the demand for high-quality reactive inks is presently driving the market for digital textile printing.
On the basis of substrate, the global digital textile printing market is categorized into cotton, silk, polyester, and others. The cotton industry accounted for the largest market share and is also expected to be the fastest-growing segment during the forecast period.
On the basis of application, the global digital textile printing is categorized into clothing/garments, households, technical textiles, display, and others.
The clothing/garment industry accounted for a significant market and is also expected to be the fastest-growing segment during the forecast period. Region-wise, the digital textile printing market was analyzed across North America, Europe, Asia-Pacific, and LAMEA.