Matt Loede joined Electronics For Imaging, Inc. in a role driving digital inkjet opportunities for commercial print and signage businesses.
Loede is the new Eastern regional sales manager for the EFI Display Graphics business, helping print businesses develop profitable, high-quality and efficient signage and graphics production solutions, featuring EFI VUTEk and Wide Format printers.
Loede held sales, sales management and product development roles of increasing responsibility at Ultraflex Systems, Inc., a Riverview, FL-based substrate supplier, over 11 years.
Immediately before his recent appointment with EFI, Loede was Ultraflex’s VP of sales and marketing.
“Over the years, I have witnessed many successes EFI customers have had with a display graphics solutions and service offering that can deliver superior quality, productivity and sustainability,” he said. “EFI’s unparalleled ‘cool cure’ LED inkjet technology has opened the door to many new substrate applications while reducing energy usage, and the company’s VUTEk FabriVU line of aqueous dye-sublimation printers are driving customers’ growth in high-end textile soft-signage graphics. Knowing the positive impact of EFI’s products in the market, I am very pleased to represent a company, technology and brand that customers can have faith in in terms of innovation, service and accountability.”