Xeikon launched its REX program, which the company said supports printers looking for entry-level, affordable digital production solutions to fulfill their customers’ demands for shorter runs, just-in-time production and customization.

The REX program will offer a range of remanufactured Xeikon presses providing an attractive and affordable option for printers and converters looking to expand their business with digital applications.

”Xeikon has been offering digital presses into the market for more than 30 years. But often, our customers’ digital business runs faster than their press and after a few years they already need to re-invest in a faster model," said Jeroen Van Bauwel, director of product management. "The returned press still has a long lifetime ahead so with our REX program we are remanufacturing these older presses by running them through our factory, implementing all recent updates and upgrading the digital front end to the latest version of our workflow: X-800 6.0.

"REX stands for Remanufactured, Ecological: Xeikon quality."

The Xeikon 3030 REX is an entry-level, full-color digital press.

The 3030 REX uses Xeikon dry toner technology and is certified for food safety. The dry toner is also lightfast allowing converters to address label end-uses requiring durability. The 1,200 dpi print resolution ensures converters can also serve the high-quality offset label market as well as the flexo quality market.

“Besides the benefits of our press technology, a Xeikon investment can be regarded as long term security," Van Bauwel said. "When necessary, our presses can be upgraded on-site for speed and width when the business evolves to that need. We believe the Xeikon 3030 REX will stimulate an even faster adoption of digital in the label market. Not forcing converters to make concessions about serving certain markets but addressing 90% of all end-use applications in the label industry. This will be an investment that can grow with their needs over time as their business evolves.”