01.23.20
Centerplate, Ball Corporation and Bud Light announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Hard Rock Stadium in Miami Gardens for Super Bowl LIV on Feb. 2, 2020.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products.
Centerplate, the exclusive catering partner for Hard Rock Stadium, is adopting the cups as part of the company's Better Tomorrow 2025 goals and to help forward the venue's broader mission to phase out 99.4% of single-use plastics this year.
As a result, the aluminum cups will help eliminate more than 500,000 plastic cups annually from Hard Rock Stadium's supply chain.
"We developed the aluminum cup to ensure it meets the growing demand for more green products, and we're excited that our partnership will give this year's Super Bowl fans the opportunity to do better by the environment," said John A. Hayes, Ball's chairman, president and CEO
During the Super Bowl, 50,000 of the 20-ounce cups will be available in the clubs, suites and general concourse areas of the stadium.
After the game, the cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami college football games, international soccer matches, concerts and all other events that take place at the global entertainment destination.
Hard Rock Stadium became the first professional football arena to feature the aluminum cups at scale when it debuted them during the Miami Dolphins' final home game of the season in December.
"We are always striving to be leaders in providing innovative solutions for our clients and guests, especially in support of our mission, vision and values," Centerplate CEO Steve Pangburn said. "This is another example of a forward-looking enhancement that will help us reduce our environmental impact in the months and years ahead, not only in Miami but in support of our global mission to make it better to be there in the communities which we serve."
The aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated experience. It also can be customized with logos and graphics, as it will be for Super Bowl LIV.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products.
Centerplate, the exclusive catering partner for Hard Rock Stadium, is adopting the cups as part of the company's Better Tomorrow 2025 goals and to help forward the venue's broader mission to phase out 99.4% of single-use plastics this year.
As a result, the aluminum cups will help eliminate more than 500,000 plastic cups annually from Hard Rock Stadium's supply chain.
"We developed the aluminum cup to ensure it meets the growing demand for more green products, and we're excited that our partnership will give this year's Super Bowl fans the opportunity to do better by the environment," said John A. Hayes, Ball's chairman, president and CEO
During the Super Bowl, 50,000 of the 20-ounce cups will be available in the clubs, suites and general concourse areas of the stadium.
After the game, the cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami college football games, international soccer matches, concerts and all other events that take place at the global entertainment destination.
Hard Rock Stadium became the first professional football arena to feature the aluminum cups at scale when it debuted them during the Miami Dolphins' final home game of the season in December.
"We are always striving to be leaders in providing innovative solutions for our clients and guests, especially in support of our mission, vision and values," Centerplate CEO Steve Pangburn said. "This is another example of a forward-looking enhancement that will help us reduce our environmental impact in the months and years ahead, not only in Miami but in support of our global mission to make it better to be there in the communities which we serve."
The aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated experience. It also can be customized with logos and graphics, as it will be for Super Bowl LIV.