Launched and hosted by Cepi, the association representing the European paper industry, 4evergreen aims to generate awareness about the benefits of fiber-based packaging materials, advocate for European legislation supporting product design for recyclability and stimulate the development of optimized collection systems and appropriate recycling infrastructures.
The alliance was created as a forum to engage and connect industry members from across the fiber-based packaging value chain, from paper and board producers to packaging converters, brand owners and retailers, technology and material suppliers, waste sorters and collectors.
The acceleration of environmental awareness combined with increasing consumer concerns has helped fuel the rapid development of more climate friendly options including fiber-based packaging.
“The time to act is now!” said Jori Ringman, director general at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”
“Our mission is to deliver breakthroughs that benefit the entire packaging industry and ultimately have a positive impact on people’s lives,” Sonoco President & CEO Rob Teide added. “Meeting these challenges requires a holistic approach to the entire product lifecycle – which means reimagining the processes and technologies associated with packaging, the supply chain and consumer education. Working in collaboration with alliances like 4evergreen will allow us to unlock the enormous potential of fiber-based packaging with greater speed and efficiency.”
The first 4evergreen alliance members include Nestlé, Danone, Mars, Sonoco, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Mondi, Burgo, Kotkamills, DS Smith, Heinzel Group, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., Westrock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group, Sonoco, VTT.