“Achieving a commercially feasible recyclable solution required a significant amount of research and development work,” said Ashwini Singh, associate VP of innovation and product development at Huhtamaki India.
“Recyclable solutions must perform as well as traditional laminates on the existing packag-ing machinery,” he continued. “To reach the ideal solution, we collaborated broadly with different teams in the packaging value chain, within the company as well as with our cus-tomers.”
Consumer convenience is also an important element in a functional packaging solution. To improve consumer experience, the Huhtamaki team incorporated an easy-tear feature in-to the shampoo laminate.
Huhtamaki India is ready to broaden and has already tested a range of sustainable pack-aging solutions for different applications under the Huhtamaki blueloop platform.
Huhtamaki blueloop is a collaborative platform for making flexible packaging recyclable, circular and sustainable. Huhtamaki blueloop addresses the issues created by a linear consumption model.