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    Breaking News

    Xerox Selects Clear as Inaugural Color of The Year 2020

    Xerox said it stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane.

    Xerox Selects Clear as Inaugural Color of The Year 2020
    Xerox Selects Clear as Inaugural Color of The Year 2020
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    10.14.19
    Xerox announced its inaugural 2020 Color of the Year: Clear.

    While acknowledging debates as to whether the absence of all colors is itself a color (it is), Xerox stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane.

    Just as these transparent surfaces give us a view into what lies behind them, Xerox’s Color of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ahead.

    “It can enhance a color, it can brighten a color, it can sometimes add saturation to a color,” said Beatriz Custode, color customization & engineering services at Xerox.

    For centuries, artists from Leonardo Da Vinci to Elisabeth Louise Vigée Le Brun have used layers of clear, called glaze, in their masterpieces – to add depth and texture or make them sparkle in the light.

    For example, house paints are typically available in different levels of gloss or semi-gloss allowing for a similarly shiny, reflective effect, and high-gloss paint washes easier than a Rembrandt.

    In printing, Xerox technology such as the iGen 5 Press, Iridesse Production Press, and new PrimeLink C9065/C9070 lets creatives use clear ink in their projects as readily as other colors, including metallics and fluorescents. 


     
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