While acknowledging debates as to whether the absence of all colors is itself a color (it is), Xerox stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane.
Just as these transparent surfaces give us a view into what lies behind them, Xerox’s Color of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ahead.
“It can enhance a color, it can brighten a color, it can sometimes add saturation to a color,” said Beatriz Custode, color customization & engineering services at Xerox.
For centuries, artists from Leonardo Da Vinci to Elisabeth Louise Vigée Le Brun have used layers of clear, called glaze, in their masterpieces – to add depth and texture or make them sparkle in the light.
For example, house paints are typically available in different levels of gloss or semi-gloss allowing for a similarly shiny, reflective effect, and high-gloss paint washes easier than a Rembrandt.
In printing, Xerox technology such as the iGen 5 Press, Iridesse Production Press, and new PrimeLink C9065/C9070 lets creatives use clear ink in their projects as readily as other colors, including metallics and fluorescents.