Hi-Tech Color focuses on postcards, business cards, calendars, and game tickets. The business was running a 13 x 19 inch HP Indigo 7800 Digital Press, but limited capacity to supply demand from new customers forced it to outsource many jobs out of state.
“We wanted to optimize production and increase HP Indigo print volume. This would open up opportunities to drive new sales for Hi-Tech Color,” said Justin McGee, owner of Hi-Tech Color. “Realizing we had indeed maximized our print production on the HP Indigo 7800, we decided to take the next step and added the 29-inch HP Indigo 12000 format press, the first in Idaho.”
The HP Indigo 12000 Digital Press offers high-volume production speeds of up to 4,600 20 x 29-inch sheets per hour.
The new HP Indigo 12000 has also opened new applications and business for Hi-Tech Color such as pocket folders and large-sized brochures, including personalization with variable data, without requiring large minimum quantities.