08.27.19
Amcor announced its participation, as one of the founders, in the newly established China Ecommerce & Logistics Packaging Standard Alliance. Initiated by JD.com, China’s largest online retailer and its biggest Internet company by revenue, the alliance brings together six other well-known brands - Heinz, P&G, Johnson & Johnson, Mengniu, Unilever and China Packaging Testing Centre.
Amcor, the only packaging company among the founding members, joinsed forces with these leaders in FMCG and online retail to co-create, validate and deploy ecommerce-ready product packaging standards in China.
“The initiative proves that in China, players across the value chain start taking actions to overcome some of the challenges of a booming ecommerce channel, through better, more environmentally friendly and faster-to-market packaging, similar to what we have seen in the rest of the world,” says Virginie Maes, VP, Ecommerce and business development.
Amcor’s participation in the new alliance builds off more than one year of strategic collaboration between Amcor and JD.com. China is the largest ecommerce market in the world, worth $1300 billion in 2018, and is expected to continue growing at an18% annual rate.
Members of the newly established China Ecommerce & Logistics Packaging Standard Alliance. (Source: Amcor)
Amcor, the only packaging company among the founding members, joinsed forces with these leaders in FMCG and online retail to co-create, validate and deploy ecommerce-ready product packaging standards in China.
“The initiative proves that in China, players across the value chain start taking actions to overcome some of the challenges of a booming ecommerce channel, through better, more environmentally friendly and faster-to-market packaging, similar to what we have seen in the rest of the world,” says Virginie Maes, VP, Ecommerce and business development.
Amcor’s participation in the new alliance builds off more than one year of strategic collaboration between Amcor and JD.com. China is the largest ecommerce market in the world, worth $1300 billion in 2018, and is expected to continue growing at an18% annual rate.
Members of the newly established China Ecommerce & Logistics Packaging Standard Alliance. (Source: Amcor)
