RRD’s nomination is based on the company’s work with YUNJIANG, a private label liqueur manufactured by Shanghai Yun Jiang Biotechnology, Co., Ltd.
YUNJIANG approached RRD in 2018 with a need for a label that reflected the traits of the first ginger fermented liqueur in the Chinese market.
Every aspect of the new label RRD designed has significance to the origin of the beverage, including:
The imagery on the label represents the terraced fields that are specific to the geographic landscape of Luoping, Yunnan, the province of China where the raw materials for the liqueur are sourced;
The black and gold color scheme symbolizes the raw materials used in the drink which hold the title “Treasure Under the Earth,"
The black matte additionally symbolizes the essence of the earth while the gold curves represent the high quality of the ginger;
The classic Chinese vertical writing method speaks to the traditional origins of the product.
“We engaged RRD because we needed a label that accurately reflected the quality and uniqueness of our product,” said Lisa Wang, marketing manager, Yun Jiang. “From day one, we knew that RRD was the right company for the job as they dove headfirst into researching our beverage and how and where it was produced. The depth of the research and expertise shows in the final product and we’re honored to see it recognized by the Pentawards.”
The label design was submitted for the Pentawards.
In 2018, the Pentawards saw 2,400 entries from 54 countries across six submission categories.
“When we were tasked with designing a new label for YUNJIANG, we saw an opportunity to integrate the unique aspects of the culture and region the product is from,” said John Pecaric, president, RRD Business Services. “Our team carefully researched the history of the province and the materials used in the beverage to create a design that showcased the product.”
The annual Pentawards Gala Ceremony will take place in London in September. The winners will be announced as part of a two-day conference.
Photo: Business Wire