“Gwen brings a proven track record of building progressive shopper media programs that help our clients elevate how they engage with their customers to maximize success,” said Kevin Bridgewater, SVP of media & strategy.
“At Quad, we are committed to our clients’ success and continue to develop our media offering to better engage their customers,” said Eric Ashworth, EVP of product & market strategy at Quad. “We have demonstrated this commitment through acquiring leading agencies Periscope and Ivie & Associates, and making a majority investment in Rise Interactive, as well as hiring experienced and progressive talent like Gwen. We have established a significant presence in the media space that we will continue to grow, providing best-in-class solutions that are client focused.”
Maass advanced her career at Novus Media LLC, formerly a division of Omnicom Media Group, which specializes in the strategic development and execution of ROI-based campaigns for retail, national and direct response marketers. As chief marketing officer, she was a member of the Executive Operating Committee, where she was involved in evaluating, setting and implementing the strategic vision for the agency. While at Novus Media, Maass also served as president, VP and managing director and managing director of agency services.