Xeikon Café North America takes place from May 14-16, 2019 in suburban Chicago, and complimentary registration is available to print providers, converters, brand owners and designers here.
“By bringing key players from across the industry together, we’ve designed the Café to educate and inspire converters and print service providers to maximize the enormous potential of digital production,” said Donna Covannon, director of marketing, Xeikon America, Inc. “Whether their business is the production of labels, packaging or traditional graphic arts applications, visitors will find ways to create new revenue streams and control production costs.”
Kicking off the general session on Wednesday, keynote speaker Peter Muir will talk about his unique, pragmatic view on how to achieve and sustain success as a converter or print service provider. The keynote session is enigmatically titled “Learning a Skill that Could Kill You: Lessons from Lifelong Learners.”
The general session also will include a panel of brand owners and agency executives who will explore the strategic role that print service providers and converters play in establishing and maintaining a strong brand presence. Xeikon CEO Benoit Chatelard also will update the audience on the company’s goals and achievements, Paul Reilly of New Direction Partners will address printing industry megatrends.
Separate tracks for the graphic arts/commercial print and label & packaging sectors feature sessions on workflow automation, personalization and other ways in which to create new revenue streams or reduce overhead costs. Each track also features a visit to the nearby Xeikon Innovation Center where Café visitors will see live demonstrations.