“Going digital allows us to reduce setup, waste, and production time. We’re running the Domino N610i eight hours a day, getting a better-finished product with digital, and meeting short turn times,” said Jeff McMahon, president of Labels Unlimited.
Labels Unlimited is a Nashville, TN-based label printer converter, established in 1973 by Jeff’s father, Joseph McMahon. While prompt, efficient service and providing the highest quality product in the printing industry have always been a family mantra, Labels Unlimited is now taking their business to the next level with digital.
“We had to update what we were doing. Digital allows us to go into different markets like trials of small packaging and very small trial label quantities. Profits are up. Margins are up. And we have significantly reduced our waste percentage in little to no time,” McMahon said.
“We are shortening the production cycle significantly, enabling faster turn times to meet client needs,” added Danielle Goddard Stevens, plant management/sales. “The Domino N610i also provides something key critical to our customers…color consistency. Our customers demand high quality and consistency, and we are exceeding their expectations. And what is really exciting is that we are making progress for the future, opening new doors to play in markets we’ve never played in before.
“We will be able to offer textures, special effects, and specialty materials to create shelf appeal for our customers while minimizing cost that has been prohibitive with conventional methods,” Goddard Stevens noted. “It also provides us with ‘just in time’ press proofs for specific projects working closely with client designers, allowing us to adjust for an ink match on the fly without having to mix ink.”