“The idea of our packaging innovation was to enhance the shelf appeal which was deprived in the printed cluster,” Ashwani Kumar Sharma, president and CEO at Uflex Ltd, said. “We are committed to creating innovative products and solutions for our customers around the globe, as our packaging innovation offers endless possibilities. This award certainly reinforces our belief that the unique and novel holographic packaging we created will change the outlook of aseptic liquid packaging market.”
Asepto offers various holographic patterns to foils stamping and multi-lens approach. Its strength lies in the backward integration strategy that the company has adopted to propel the innovative packaging venture. The company possesses the in-house capability of offering packaging solutions for premium-category products.
Fresca, India’s leading beverage company, which has been associated with Uflex for its aseptic packaging needs, decided to add holographic features to its products, thereby giving its new variant a distinct identity and creating a niche space on the shelves.