To deliver new beverage options to consumers seeking healthier alternatives, Danone Waters Brazil partnered with Crown Holdings, Inc
. to launch its newest brand, 4U by Danone.
Debuting in the Brazil market in November, the 4U line features two carbonated juices and two flavored teas, all made with 100% natural ingredients.
Two different sizes of sleek style cans from Crown, along with special ink finishes and colorful imagery, offer vibrant, eye-catching package designs.
Danone’s carbonated juice, developed under the sub-brand True 4U, is available in White Grape and Citrus and packed in 269ml (9.1ounce) sleek style beverage cans. The sub-brand Tea 4U features two flavors, Black Tea – Hibiscus and Berry and Lemon Grass and Citrus, and is available in 310ml (10.5 ounce) sleek style cans. All four beverages are completely natural, containing no preservatives or artificial coloring.
Danone chose the beverage can for its durability, recyclability and decorative options.
“Placing Danone on the forefront of Brazil’s growing natural beverage market required a strategic packaging partner that could accurately capture the new 4U brand and help us make our mark in this product sector,” said Rafael Ribeiro, head of marketing and sales at Danone.
The cans’ graphics feature bright colors to convey the bold flavors and fresh ingredients of the natural beverages. An all-over matte finish has been applied to the Tea 4U cans, creating a tactile experience for consumers.
“Our collaboration with Danone involved careful ideation and planning that resulted in a striking product that is true to the brand’s messaging and goals," said Altair Frulane, commercial director at Crown Embalagens Metálicas da Amazônia S/A, a subsidiary of Crown.