The BT-12 is an A4 size printer that prints full color graphics including photos, logos and text directly on a wide variety of cotton-based items, such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable price enables businesses to offer personalization services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and at events.
“Consumer behavior has been shifting from consumption to experience due to the diversification of consumer values,” Etsuo Harada, division president of COTO Business Division for Roland DG,
said. “As a result, businesses have an opportunity to offer high-value merchandise such as personalized products to meet customer needs and desires.”