The award was conferred in recognition of Smurfit Kappa’s innovative design and order process for 3M’s Point-of-Sale displays.
Smurfit Kappa used its online tools and applications to develop a new catalog for the company with in-built efficiencies, cutting the implementation time of new display initiatives from 15 to 8 weeks.
The modular design provided by Smurfit Kappa also optimized the displays for pallet transportation. This maximization of truckload, coupled with a 100% paper-based design, also reduced 3M’s carbon footprint.
Overall, the project delivered end-to-end savings in excess of €250k ($284,011.75) to date.
“We are immensely proud of the dedicated research and innovation that underscores all our products and services and we are committed to sharing our global knowledge and collaboratively designing packaging solutions that exceed customer and consumer expectations,” said Daragh Wall, Smurfit Kappa European display director.