Developed and produced for TENZ GmbH, an Austrian specialist for fasteners based in Graz, the PEEKBOX was designed to support the sales force as well as to be an outstanding give-away at trade shows. As the product itself is a low-energy wood construction screw with innovative stairs thread technology, the packaging had to have a smart connection to the product instead of merely displaying a screw.
Keeping that in mind, the Graz design team thought of a box that emphasizes the novel effect of the screw. Hence the name PEEKBOX, which was born during a joint brainstorming session with the customer. The solution was a folding box in which the screw can rotate without changing its position or without damaging the box. At the same time, the screw also serves as a knob to open the packaging and provides an extra haptic effect.
“We are very proud of our packaging developers, who have demonstrated their creativity on several occasions in recent years and have already brought some prestigious awards to Graz and to the AR Packaging Group. Due to that success at previous awards, Tenz actually became aware of us and wanted to work with our designers,” said Peter Szabó, managing director of A&R Carton Graz.