The printing inks market is considered as an impulsive sector due to frequently altering consumer demands. Industry participants countenance several disruptive forces and operational challenges from time to time; however, product demand has been increasing yearly despite such instances and the overall feedback of the companies towards the market is optimistic. Printing inks in the present industry scenario have to confront significant challenges to take full advantage of the new opportunities rising through the integration of print and digital ink media.
But for the conventional ink manufacturers eager to expand their market penetration, there has never been a better time to be in printed communications. Most of the traditional printing ink providers have extended their product catalogs to meet the digital and more enhanced product formulations.
Increasing automation has led to greater efficiencies of product or printing ink formulations. Increasing utilization of printing inks globally in almost every application of these products has been the major driving force the printing ink market. Digital inks are expected to be the fastest growing product over the forecast period, fueled by the advancements in digital technology such as print speed and quality that has opened up new applications segments for digital inks.
Asia Pacific was the largest regional market in 2017 and it is expected to emerge as the fastest growing regional industry. The robust increase in product demand from the Chinese economy and the emerging markets of the region including India, Vietnam, Thailand, and Indonesia are the major trends.