Wikoff Color had a lot to share with show visitors this year, including live on-press demos of LED inks, exciting new Wikoff Digital products, a plate distribution partnership and a recently finalized acquisition.
"We've had a lot going on at Wikoff Color as of late, which translated into a busy show for us," said Daryl Collins, VP of regional operations and marketing for Wikoff Color. "From our acquisition of Braden Sutphin to a partnership with Asahi Photoproducts, LabelExpo was a great opportunity to communicate our recent news to the industry."
One contributor to the influx of foot traffic to the booth was the partnership with Etirama, a Latin American press manufacturer.
"Overall, our partnership in tradeshows this year has yielded great results, both in booth traffic and viable leads for both companies. Having the opportunity to showcase our Photoflex LED inks on press during the show was truly a game changer," said Daniel Cavalcanti, regional manager of Latin America and the Caribbean for Wikoff Color.