According to the USDA, since it set formal standards for organic foods the market has taken off, posting growth of 10% or more each year for most years since 2000. Sonoco focus group research revealed that 89% of consumers purchase organic or all-natural products at least once a month, and one in three buys these products at least once a week.
In addition, to focus group research, Sonoco conducted a study at Clemson University’s CUshop that evaluated three product categories packaged using Sonoco’s natural-brown, 100% recycled fiber, EcoTect Uncoated Recycled Paperboard (URB). Eye-tracking data in a simulated grocery setting, as well as survey response data, were collected from 60 participants. On average, the EcoTect-packaged products captured consumers’ visual attention faster, longer and more frequently than the control products. Participants purchased EcoTect packaged brands more often.