The mineral water bottle labels for Aqua d’Or’s “Flow Your Way” campaign feature designs by Danish artist Emil Kozak expressing nature and individuality, in a collectibles promotion for the Swedish and Danish market created to engage with millennials.
“Using HP digital printing, the labels tell the story of Aqua d’Or natural mineral water flowing for 300 years through the untouched Danish nature until reaching purity, using design elements of drops, waves and skies,” said Line Jorgensen, brand manager at Aqua D´Or. “The collaboration with HP digital printing and Danish artist Emil Kozak and HP made it possible to create these 3.2 million distinctive and creative labels.”
Eleven design patterns based on Aqua d’Or’s story elements were converted automatically into unique creations by HP Mosaic print software.
Aqua d’Or launched the special edition on Aug. 30 at an event in the center of Copenhagen, where the water bottles were exhibited in an art gallery. In a live printing experience for the 200 guests, posters of Emil Kozak’s designs were also printed by Damgaard-Jensen in Denmark.on HP Latex printers on site and signed by the artist.
“The Aqua d’Or campaign is a perfect example of how brands are using HP digital technology to become distinctive while being creative and playful and generate excitement and buzz for the product among new customer groups, in this case, millennials,” said Jose Gorbea, HP EMEA brand owner – Digital Print Solutions for Brands.
The labels were printed on the 76 cm-wide HP Indigo 20000 Digital Press, delivering high-volume, wide-format label printing on a wide range of materials. HP SmartStream Mosaic is an algorithm which automatically generates a high number of unique graphic patterns from seed designs.
PrintOS Composer creates compact PDF files for optimized fast processing on HP DFEs, making it up to 50 times faster compared to standard non-cloud tools. The ability to use PrintOS Composer on demand and with no hardware installation, simplified and expedited Folienprint production.