08.17.18
Labels give products their unique identity and boost the impulse to buy at the point of sale. Although the label market accounts for just 5% of the worldwide print volume of around €400 billion, it has the biggest growth potential in the industry. This is because of the high demand for labels with unusual embellishments and just-in-time delivery.
The annual growth in self-adhesive labels is more than 4%, increasing to double digits for digital inkjet printing. Asia is now the fastest growing label market in the world with over 40%, followed by Europe with 25% and the US with almost 20%. Heidelberger Druckmaschinen AG (Heidelberg) provides a comprehensive product portfolio with its subsidiary Gallus that supports label printers with digital and conventional machine systems for success in this promising market.
The requirements of the label market are changing, with demand growing for more and more short runs and personalized or versioned labels. Reason enough for the Austrian company Insignis-Etiketten to establish a new business unit that has been offering new applications in digital printing since spring of this year with the Gallus Labelfire 340.
“Flexo printing, screenprinting, coating, and inkjet are brought together perfectly in this system, enabling us to produce a fully embellished and die-cut label,” said CEO Ferdinand Hager. This means that faster production with less waste is possible during digital printing of embellished labels. Insignis produces labels for the food and beverage, cosmetics, pharmaceutical, and industry market segments.
“We save time, costs, and material and can also approach new clients in the agency sector to show the possibilities offered by personalization and versioning,” added Hager.
Since its introduction, more than 20 Gallus Labelfire 340 have already been sold.
The annual growth in self-adhesive labels is more than 4%, increasing to double digits for digital inkjet printing. Asia is now the fastest growing label market in the world with over 40%, followed by Europe with 25% and the US with almost 20%. Heidelberger Druckmaschinen AG (Heidelberg) provides a comprehensive product portfolio with its subsidiary Gallus that supports label printers with digital and conventional machine systems for success in this promising market.
The requirements of the label market are changing, with demand growing for more and more short runs and personalized or versioned labels. Reason enough for the Austrian company Insignis-Etiketten to establish a new business unit that has been offering new applications in digital printing since spring of this year with the Gallus Labelfire 340.
“Flexo printing, screenprinting, coating, and inkjet are brought together perfectly in this system, enabling us to produce a fully embellished and die-cut label,” said CEO Ferdinand Hager. This means that faster production with less waste is possible during digital printing of embellished labels. Insignis produces labels for the food and beverage, cosmetics, pharmaceutical, and industry market segments.
“We save time, costs, and material and can also approach new clients in the agency sector to show the possibilities offered by personalization and versioning,” added Hager.
Since its introduction, more than 20 Gallus Labelfire 340 have already been sold.