The ambitions of drupa touchpoint packaging are to provide insights into packaging design and production based on consumer needs and use, display the latest solutions and applications, and show how future packaging and design will deliver additional value, stimuli and growth opportunities.
Bobst has signed on to be an active contributor to the project. The company believes that the role of packaging is evolving, and the way brands design, pack and distribute products is changing.
Showcasing the trends of packaging will help converters visualize the directions packaging production are taking. Bobst serves the labels, flexible packaging, folding carton and corrugated boards markets, and the company will provide samples from ideation to finish, working in close cooperation with packaging designers and students to implement these innovations.