The newly designed blue and gray model will operate 24/7 alongside the company’s two existing Koenig & Bauer Rapida 162 64-inch seven-color sheetfed printing presses.
“We continue to deepen our relationship with our customers,” says Lisa Hirsh, president and CEO of Accurate Box. “Our goal is to help them stand out – whether it be on store shelves or as an e-commerce delivery, not blend in. Our team is constantly collaborating with our customers’ product management and graphics teams to find new ways to enhance their packages and increase wholesale club store sales or direct to consumer sales revenue. We want the graphics to entice customers to purchase the products. To achieve those results, we are always seeking to leverage the innovations and advanced technologies available to our market.”
Accurate Box was founded in 1944. The company operates out of a 400,000-square-foot HQ in Paterson, NJ.
“Our reputation has always been as a world class manufacturer that produces high graphic corrugated boxes,” Hirsh said. “As the marketplace continues to rapidly transform, our strategy is to fully embrace the e-commerce sector. Marketers who focus on online consumers are searching for other ways to create a different type of branded consumer experience. High graphic, corrugated packaging offered through our company has often filled this void through its process of creating unique packaging for online consumers strategically branded on the inside. As the e-commerce market grows, the ‘unboxing’ experience is increasingly more important to online consumers.”