The Granola Goes Nuts package represents a technical innovation in consumer convenience. The easy-open feature uses cross-directional laser score technology to create a bar wrapper that maintains barrier and shelf life, is easy to open for both children and adults, and offers a clean snacking experience for sticky or melty products.
The Granola Goes Nuts cross-directional laser scored package combines marketplace differentiation, technological advances, and ease of use to create a consumer-pleasing, mess-free experience.
Printpack and PepsiCo were awarded a joint US patent for this technology. Additionally, the package was recognized with a 2017 Gold Dupont Award for Packaging Innovation and a 2017 Flexible Packaging Award for Technical Innovation.