Werner & Mertz, ALPLA and Der Grüne Punkt have been cooperating successfully on the Recyclate-Initiative for many years. The three partners will present the project to an international audience at the PLMA ‘World of Private Label’ trade show. At their joint stand, they will illustrate the entire cycle of a PET or HDPE bottle made from recycled material, from collection of the plastic waste and processing of the recycled plastics into new packaging through to placing the product on the shop shelf.
“We look at the Recyclate-Initiative launched by Werner & Mertz as a showcase project which will steer many other companies in the future. It shows how a modern circular economy works,” said ALPLA CEO Günther Lehner.
Werner & Mertz launched the Recyclate-Initiative in 2012. The aim of the cooperation is to enable effective recycling of waste plastic (PET and HDPE) and introduce them into a closed material cycle based on a cradle-to-cradle principle. Several awards, such as the WorldStar Packaging Award and the Gold German Packaging Award, recognize the commitment of the companies involved.