Quad/Graphics Inc. said it signed a multi-year, multi-million-dollar contract with U.S. Bank to manage credit card acquisition programs for hundreds of its small and mid-size regional banks. The volume for the U.S. Bank programs is significant: more than 70 million data-driven mailpieces annually.

Quad, which began production on the programs earlier this year, is using its state-of-the-art direct mail platform for producing the mailpieces that are hyper-personalized with data elements highly relevant to each individual recipient to increase engagement and inspire action. In addition, Quad will engage its delivery optimization services to lower postage costs, reduce mail handling and cycle times, and offer more predictable, in-home arrival intelligence.

“We are extremely pleased that U.S. Bank has selected Quad for this important credit card acquisition program,” said Joel Quadracci, Quad/Graphics chairman, president & CEO. “Our best-in-class solutions will help U.S. Bank increase the effectiveness of its marketing campaigns while also reducing its production and mailing costs. In addition, U.S. Bank will benefit from Quad’s ongoing, significant investment in our direct mail platform that helps marketers maximize their return on investment and maintain their competitive edge.”

Quad’s direct mail platform includes multiple digital presses with inline finishing systems, including UV and aqueous coating, folding, die cutting, gluing, pop-ups, nested sets and more. Additionally, Quad’s platform allows marketers to incorporate multiple substrates into complex and eye-catching formats to ensure their mailpieces stand out in the mailbox and from their competition.

“In Quad 3.0, we continue to evolve our direct mail capabilities through investments that provide marketers with the ability to leverage their data into personalized direct marketing that also boosts the effectiveness of their online marketing efforts,” Quadracci said.