With a fully integrated stack-to-stack workflow, the press combines digital simplicity with off-set replaceable print quality on both coated and uncoated paper. The technology will provide brand owners with customized packaging solutions that can drive sales across both online and traditional sales channels.
Furthermore, the HP water-based inks facilitate printing on both primary and secondary food packaging without an additional barrier which can comply with even the most stringent global food safety regulations.
“We are delighted that Smurfit Kappa will be the first in Europe to install the C500 Press which showcases brand new technology and offers all the flexibility of digital printing. This press is going to fundamentally change the corrugated industry by digitalizing it,” said Cristóbal Macedo, director, EMEA Corrugated Business Director, HP Inc.
The press will be installed in April and will support Smurfit Kappa’s extensive customer base in the Fast Moving Consumer Goods (FMCG) sector by strengthening the power of their brands in an increasingly competitive, consumer-focused world.