The Granola Goes Nuts package represents a technical innovation in consumer convenience. The easy opening feature uses cross directional laser score technology to create a bar wrapper that maintains barrier and shelf life, is easy to open for both children and adults, and offers a clean snacking experience for sticky or melty products.
The overall design and technology can also be used on other food products where the consumer would like a clean snacking experience (i.e. cookies, crackers, confectionary, candy, etc.)
Printpack and PepsiCo were awarded a joint US patent for this technology. Additionally, the package was recognized with a 2017 Gold Dupont Awards for Packaging Innovation award.