As a result, enterprising retailers have taken up the challenge of meeting this demand. One example is Neodif, a French beverage retailer based near Nantes that specializes in foreign beer distribution. The owner developed a relationship with American brewer Noble Rey, Dallas, TX, and ultimately signed an exclusive agreement with rights to produce, fill and sell the brand’s beers in France and potentially other locations in Europe.
After deciding to package the beers in cans, Neodif partnered with Brasserie Duyck and Crown Bevcan Europe & Middle East to develop stand-out designs that would appeal to consumers on-shelf and provide true differentiation from the competition. The finished product, named ‘Sex in a Can,’ features a fiery redheaded, mermaid-inspired figure blowing a kiss to potential consumers from a contrasting aquamarine coloured background.
“The team at Crown’s Leicester studio were highly professional throughout the design process and really opened our eyes about what can be achieved using metal packaging,” Gildas Hays, managing director at Neodif, said.