Many Chinese Kornit users produce high-margin fashion pieces digitally, either for their own distribution or for leading brands around the globe, benefitting from the current trends affecting the textile supply chain: mass customization, direct-to-consumer sales models, drastically reduced delivery times, and a strong influence of social media on buying decisions.
“Over the years, Kornit has made significant investments in its infrastructure and manpower in China,” said Buck Kim, Kornit’s president of the Asia Pacific region. “We are happy to see that more than 100 Kornit users across the country value our efforts and chose us as their textile printing technology partner. The Chinese government has announced an extensive modernization of the country until 2050, restricting traditional, polluting industries in favor of environmentally-friendly and sustainable production. Kornit’s digital printing processes, compared to conventional methods, save enormous amounts of wastewater, chemicals and overproduction and make the textile industry cleaner – that’s why we expect significant continued growth for years to come.”
Kornit’s business activities in China began in 2006, when the first direct-to-garment systems were delivered to Chinese users. The best-selling Kornit model in China is the Storm series, which offers a range of industrial mid-range direct-to-garment printing capabilities, available in several configurations with throughputs between 120 and 190 light garments per hour.
Kornit’s unique direct-to-fabric system Allegro also made its way into the Chinese market. The system is 1.80m wide, and is based on Kornit’s NeoPigment printing technology, which eliminates pre- and post-treatment processes.
All of Kornit’s systems are based on the company’s NeoPigment process. Kornit users benefit from the advantages of state-of-the art ink technology, based on an installed base of thousands of systems globally and 14 years of experience. NeoPigment meets the highest environmental regulations, including Oeko-Tex Standard 100 and GOTS pre-approval, and is also safe for baby and infant wear.