Increasing consumer preference for healthy, convenient, zero-calorie beverages are expected to drive revenue growth of the Brazil flavored water market by 7.3% CAGR through 2024.  In response, Eklo Water, based in Rio de Janeiro, has partnered with Crown Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a subsidiary of Crown Holdings, Inc., to introduce the first flavored water to be packed in aluminum beverage cans to the Brazilian market. 
 
“It is clear that Brazilians want healthy, flavorful alternatives to teas, soft drinks and sugary beverages,” said Fabio Nono, co-owner of Eklo Water. “Our flavored water meets that demand and sleek style beverage cans are the perfect format to market them in. While we originally launched the drink in cartons, we transitioned to sleek style beverage cans as we are seeing consumers display an increased preference for package attributes such as portability, eye-catching design and overall durability.”
 
Two flavors were launched using Crown’s sleek style 310ml (10.5 ounce) beverage cans, which are produced in its Cabreúva, Brazil, plant: red berry and citrus.
 
“Beverage cans play a pivotal role in addressing the needs of natural and organic foods,” said Altair Frulane, director of commercial operations, Crown Brazil. “For example, metal serves as an impenetrable barrier to light, air and moisture, protecting the integrity and nutritional value of the products they contain without preservatives. These barrier properties help extend the shelf life of products, and ultimately, reduce food waste. The format also offers several functional benefits that appeal to consumers, including the ability to chill quickly and being light in weight, allowing them to enjoy their favorite drinks on-the-go.”