Ball Corporation won a AEROBAL 2017 World Aluminium Aerosol Can Award for its Tactile can, which the company designed and produced. Ball’s design and distinctive tactile print finish were brought to life by a snake featured prominently on an aluminum aerosol can.
Ball utilized its innovative ReAl technology to make the new L’Oréal Men Expert Antiperspirant can. Ball’s ReAl technology provides increased strength and allows Ball to lightweight the L’Oréal Men Expert Can by approximately 12%.AEROBAL judges connected with the can’s aesthetics and its comfortable ergonomic fit, highlighting its “excellent visual presence thanks to the color scheme, shape and finish,” ergonomic design “for easy handling” and “potential for further weight reduction.”
For its winning Tactile can, Ball leveraged significant technical experience from its beverage business to print tactile ink on aerosol cans. Tactile ink applies texture on the can for greater consumer interaction with the package. Ball is able to apply the ink around 360 degrees of the can. AEROBAL judges were impressed by the Tactile can’s snake motif with its characteristic reptile skin texture and visually appealing coloring.