MPS-WestRock produces high-end packaging for consumer goods products in the luxury segment, and the technical requirements for the machines used for this are correspondingly high.
“Our customers are extremely demanding,” said managing director Steffen Schnizer at the open house event. “For a long time, digital printing presses were not able to meet our customers’ high standards for quality and color fidelity. The Heidelberg Primefire 106 meets these requirements.”
Apart from the sharpness and brilliance, the visitors were impressed by the extremely short setup time during job changes and the fact that there was almost no start-up waste. This makes it economically viable to produce shorter run lengths right down to a minimum run length of one, and opens the door for personalization and customization for the first time on a B1 sheet.
“Personalized products are very much on trend and there is strong consumer demand for them,” said Schnizer. Examples include customized names or messages on cosmetic packaging.
The second Primefire 106 will be going to another customer in southern Germany this year, while the third will be going to a customer abroad at the beginning of next year. Production at the Wiesloch-Walldorf site is already at capacity until mid-2019. Heidelberg is currently considering whether to expand capacity in order to meet the strong demand.