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    Breaking News

    Crown’s Musical Craft Beer Can for Island Records Wins Best Can at Annual World Beverage Awards

    Consumers, using their smart phones, can connect to playlists by scanning the Shazam Code on the can.

    Crown’s Musical Craft Beer Can for Island Records Wins Best Can at Annual World Beverage Awards
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    11.21.17
    Island Records partnered with Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc., to launch the world’s first “Shazamable” can for its Session IPA.

    The collaboration was recognized at September's Drinktec – in Munich, Germany – where the range won Best Can or Alubottle. A stage for the most ambitious new products and developments launched by international companies during the year, the awards are known for showcasing upcoming trends in the food and beverage industries.

    Island’s collaboration with Crown leverages consumers’ propensity to truly explore the packaging of their favorite products and the story behind the brand. That story is one that goes beyond the ingredients used to include who made it, where it was made and why. In fact, this curiosity mirrors how a music lover picks up a vinyl album with amazing artwork and reads the liner notes to discover the back story to the album.

    Island Records worked closely with Shazam to innovate “Visual Shazam” technology, enabling consumers to connect instantly with three curated bespoke playlists featuring Island artists on Spotify, accessible by scanning the Shazam Code on the can with their smartphones.

    Crown’s European Design Studio in Leicester (U.K.) worked on pre-press activities with Zappar, which provides the technology behind the Shazam Codes, to embed the dedicated logo into the final design. Crown experts then used their experience to translate the fine details into a design that could be printed directly onto a cylindrical beverage can.

    Both Crown and Island Records have a history of creativity and innovation within their respective fields, and this collaboration has produced a world-first to the craft beer market. The cans are produced at Crown’s Braunstone (U.K.) factory. A second design, for Island Records Beer Range Jamaica Porter, has already been launched alongside the Session IPA.
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    Related Breaking News

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      Crown Holdings, Inc. Reports 3Q 2017 Results

      Crown Holdings, Inc. Reports 3Q 2017 Results

      Net sales in the third quarter increased to $2,468 million in3Qr of 2016, with income from operations of $347 million.
      10.19.17

    • Crown to Build New Beverage Can Plant in Spain

      The plant, expected to be operational in 4Q 2018, will have initial annual capacity of approximately 900 million units.
      09.12.17

    • Breaking News | Printers News | Specialty Inks

      MillerCoors Names CROWN Beverage Packaging Mexico as 2016 Supplier Of The Year

      Supplies MillerCoors with crowns and aluminum roll on closures for glass bottles.
      08.01.17


    • Breaking News | Printers News | Specialty Inks

      Crown Holdings, Inc. Elects Andrea Funk to Board of Directors

      Funk is CEO of Cambridge-Lee Industries LLC.
      08.01.17

    • Breaking News | Printers News | Specialty Inks

      Crown to Showcase New Technologies at Drinktec 2017

      CrownConnect embraces the Internet of Things, enables brand owners to deliver experiences through digital platforms.
      07.28.17

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    • Digital Printing Makes Significant Inroads into Corrugated Market
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