Approaching its 30th year of business, Matrix is a privately held company that provides industry-leading transactional and promotional mail products and services to more than 500 clients around the country.
As the print provider watched the development and cost-effectiveness of inkjet continue to progress, Matrix recognized the demand for an investment in a product that was available in sheetfed mode without the need for specialty papers. The print leader’s answer came in the form of the Océ VarioPrint i300 inkjet color digital press.
“Perhaps what stood out most with the VarioPrint i300 was its ability to allow us to offer transactional document customers with color options,” said Alan Olivero, president of Matrix Imaging. “That factor alone will help Matrix expand its application versatility.”
Olivero and his team first gave the Océ VarioPrint i300 an opportunity to prove its worth with an eight million impression direct mail campaign.
“With an affordable color option and offset-like quality, we recognized right away that this inkjet press is next-generation technology that can help Matrix differentiate itself for years to come,” added Olivero. “Adding to that is its ability to print on coated and gloss stock—we truly feel we can use it for any type of job or request from our valued customer-base.”