Quad/Graphics, Inc announced that it has extended and expanded its relationship with Bluestem Brands, Inc., a multi-brand online retailer, under a newly signed multi-year contract valued at more than $450 million over the term.
 
Beginning Jan. 1, 2018, Quad/Graphics will supply paper purchasing, printing and mail/distribution services for all 13 of Bluestem Brands online retail brands. Currently, Quad/Graphics prints catalogs and provides premedia services, including prepress, digital photography and video production, for the online retailer’s Fingerhut and Gettington brands. Soon, Quad/Graphics will begin printing catalogs for 11 additional brands, all of which are under Bluestem’s Orchard portfolio.
 
“We are proud to build on our long-standing relationship with Bluestem Brands, a respected multi-brand online retailer,” said Joel Quadracci, Quad/Graphics chairman, president and CEO. “Bluestem Brands understands the critical role print plays in its marketing mix – particularly in its effectiveness to drive traffic online. Further, by consolidating paper purchasing and print spend with Quad/Graphics, the retailer will eliminate redundancies, and achieve time- and cost-saving efficiencies. As with all our clients, we will work closely with Bluestem Brands to provide exceptional customer service while continuing to innovate solutions that advance its marketing and overall business objectives.”
 
Bluestem Brands’ Northstar portfolio is comprised of the Fingerhut and Gettington brands. Bluestem Brands’ Orchard portfolio consists of the Appleseed’s, Blair, Bedford Fair, Draper’s & Damon’s, Gold Violin, Haband, Norm Thompson, Old Pueblo Traders, Sahalie, Tog Shop and WinterSilks brands.