09.19.17
MagnaColours is making its training program, MagnaAcademy, more accessible to non-English speaking screenprinters by translating the modules into different languages. Magna recently launched Spanish versions of its video tutorials, and over the coming months, they will also be making them available in Russian and Turkish.
MagnaAcademy, was launched by MagnaColours in order to help screenprinters to develop their skills and learn how to get the best results from the Magna product range. After highlighting industry misconceptions about the performance of water-based inks, Magna wanted to challenge this view.
Many screen printers believe that water-based inks are not capable of producing the same high-quality results as traditional, harmful PVC inks. Over recent years, Magna has led the development and improvement of more environmentally friendly water-based inks.
“Having only launched MagnaAcademy at the beginning of the year, it’s been very well received, and feedback from existing users has been positive and helpful,” Helen Parry, managing director of MagnaColours, said.
“We know that a great deal of garment screenprinting takes place in non-English speaking areas,” Parry added. “Countries such as Mexico, El Salvador, Honduras, Russia and Turkey are well known hubs for our industry, and home to some of the biggest distributors of our product range. Because of this, we wanted to translate our modules so they’re more accessible for all screenprinters, while challenging industry-wide misconceptions and showing just what water-based inks can achieve.”
Photo courtesy magnacolours.com
MagnaAcademy, was launched by MagnaColours in order to help screenprinters to develop their skills and learn how to get the best results from the Magna product range. After highlighting industry misconceptions about the performance of water-based inks, Magna wanted to challenge this view.
Many screen printers believe that water-based inks are not capable of producing the same high-quality results as traditional, harmful PVC inks. Over recent years, Magna has led the development and improvement of more environmentally friendly water-based inks.
“Having only launched MagnaAcademy at the beginning of the year, it’s been very well received, and feedback from existing users has been positive and helpful,” Helen Parry, managing director of MagnaColours, said.
“We know that a great deal of garment screenprinting takes place in non-English speaking areas,” Parry added. “Countries such as Mexico, El Salvador, Honduras, Russia and Turkey are well known hubs for our industry, and home to some of the biggest distributors of our product range. Because of this, we wanted to translate our modules so they’re more accessible for all screenprinters, while challenging industry-wide misconceptions and showing just what water-based inks can achieve.”
Photo courtesy magnacolours.com