The company ordered a Digital One press that offers CMYK toner printing and an inline flexo unit for varnish or cold foil as well as a die cutting station. Affectionately known to the team as ‘Madox’, their Digital One label press has increased capacity since May by more than 800%. According to Primera, this allows the company to better serve their customers by offering 24-hour lead time on most jobs.
Currently, a large proportion of their book of business comes from the electronic cigarette market. Labels in this segment are normally smaller format and require fine type. The superior registration of the Digital One is a great complement to this type of work, making it the ideal solution to support Primera’s needs.
According to co-owner Sylwia Dudek, “The main benefits of the Digital One are that it can handle a variety of standard substrates without the need for pre-treatment - and without a ‘click’ charge to pay, the only cost we incur is the inexpensive toner.”
“The flexo station allows us to apply varnish or add a spot color, and the laminating unit allows us to use linerless material,” added her husband, Miroslaw Dudek, who is responsible for the technical side of the company. “There is a UV lamp for curing, and the rotary die station uses easy to change magnetic dies.”