“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, president, Imaging & Printing Business, HP Inc.
Shutterfly will use its new fleet of digital presses to produce a range of personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press enables production of these products through offset matching digital color with true photo quality, high productivity, and versatility on a range of media including synthetic, metalized and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.
“Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, SVP, COO, Shutterfly, Inc. “Through this initiative we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our happiness guarantee.”
HP has more than 500 Indigo B2 presses operating in 50 countries around the world.