CrownConnect will be a major focus for Crown at the event, as its technologies – which include CrownSmart, SeeThrough and CrownSecure - embrace the Internet of Things (IoT) and enable brand owners to deliver breakthrough experiences through digital platforms.
The technology pushes the boundaries of possibility when it comes to marketing and promotional activities, such as the ability to leverage augmented reality to allow consumers to view the contents inside a tin or recording and sharing unique videos, along with offering increased logistic efficiency through improved unique packaging tracking.
Facilitating unique codes on beverage packaging also embeds digital intelligence into each individual unit, making it trackable and interactive simultaneously. This enables traceability and authenticity activities to be carried out with ease, helping protect brand reputation from issues like product diversion and anti-counterfeiting or in the event of a recall.
Additional capabilities showcased at Drinktec that demonstrate how Crown can help brands enhance shelf appeal include unique decorative and printing techniques, such as thermochromic, photochromic and tactile finishes amongst others, as well as advances to Crown’s Accents technology.