Xeikon Café North America activities will take place at two venues: the Westin Chicago Northwest hotel and Xeikon’s newly renovated demonstration facility nearby. It begins with a luncheon on Oct. 17, 2017 and adjourns on Oct. 18, 2017 in the late afternoon.
“Owners of successful printing and converting shops know how critical it is to keep up with developments in the industry, but they don’t want to spend too much time away from their businesses,” said David Wilkins, VP, marketing and sales, Xeikon America, Inc. “So we are carefully formulating an agenda that provides the greatest possible amount of value in the shortest amount of time.”
The general session will feature a noted economist who will talk about trends in the market, and how printers and converters can adapt their businesses to capitalize on the emerging business opportunities. An industry leader will moderate a blue-ribbon panel of brand owners, designers and corporate marketing executives.
On its second day, Xeikon Café North America will divide into two tracks: one will focus on commercial and in-plant printers; and the other will address label and packaging converters. Each track will include sessions by industry experts and leading Xeikon customers, as well as a visit to the nearby demonstration center.
A tabletop partner exhibit area will offer attendees the opportunity to explore offerings from Xeikon partners who co-sponsor the event.