07.06.17
For the third consecutive year, Nestlé, maker of the NESCAFÉ AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc., on the launch of a series of limited-edition tins.
Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme, each tin uniquely depicts the feel-good vibes associated with the premium instant coffee brand.
There are nine winning designs for the brand’s unique ranges of instant coffee, with the 10th and 11th design focused on Nestlé Professional’s coffee range, for which the premium look and feel given by metal packaging proved to be a success.
Bold hues of red, blue, green, yellow and orange depict original artwork of coffee beans, feathers, blue skies, abstract motifs and city landscapes that creatively express the students’ interpretation of the coffee experience and of the urban culture around the world.
The new tins hit retail shelves across the UK in July 2017.
Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme, each tin uniquely depicts the feel-good vibes associated with the premium instant coffee brand.
There are nine winning designs for the brand’s unique ranges of instant coffee, with the 10th and 11th design focused on Nestlé Professional’s coffee range, for which the premium look and feel given by metal packaging proved to be a success.
Bold hues of red, blue, green, yellow and orange depict original artwork of coffee beans, feathers, blue skies, abstract motifs and city landscapes that creatively express the students’ interpretation of the coffee experience and of the urban culture around the world.
The new tins hit retail shelves across the UK in July 2017.