Tartex uses customized PermaSafe IML packaging from Sonoco. A pioneer in vegan nutrition, Tartex introduced the first 100% plant-based spread more than 70 years ago. Tartex spreads are sold across Germany and other European countries in organic supermarkets and health food stores.
“We closely collaborated with our customer, Allos Hof-Manufaktur, to customize a package based on our PermaSafe containers,” said Andreas Rothschink, European sales director of plastic packaging at Sonoco. “PermaSafe packaging is lightweight and attractive, and offers a new and eye-catching alternative to the traditional metal cans often used for similar foods.”
Sonoco incorporated several special touches into the container, including a barrel design that replicates tiny wooden slats and a special matte finish. The user-friendly lid is easy to open and resealable, and the die-cut aluminum membrane seals the packaging.
“After sterilization, the spreads keep in the PermaSafe container for twelve months without refrigeration,” said Rothschink. “This makes IML packaging a modern and consumer-friendly alternative to metal cans.”