Smurfit Kappa Opens First North American Experience Centre
Smurfit Kappa has expanded its global network of Experience Centres by opening a new facility in Dallas, TX. The new Experience Centre is the first center to be opened in The Americas and the 17th of its kind for the company.
The Smurfit Kappa Experience Centers provide a place for customers to get hands-on experience of how packaging impacts every step of the supply chain. With state-of-the-art exhibitions, store visualizers and inspiration rooms, the Experience Centres have played an integral part in nurturing talent and innovation at the company.
At the upcoming grand opening, guests including designers, customers, sales teams and the press will also be able to see a range of products. A jury will vote for their favorites at the Smurfit Kappa Innovation Awards, which are taking place for the first time in The Americas. Categories include Retail-ready, Consumer, Industrial, Display and Sustainability and the winners will be announced during dinner.
The new Experience Centre is the first of several to be opened in The Americas, with centers also planned for Mexico and Colombia in the coming months. The Smurfit Kappa Global Experience Centre is located in Schiphol, Amsterdam.