04.17.17
Printpack announces its investment in digital printing technology. This technology enables brand managers to create and rapidly produce flexible packaging, which can be highly customized, even individualized.
Digital press technology significantly accelerates the new product introduction process and provides a cost-effective solution for shorter runs, making it well-suited for marketing campaigns, prototyping and emerging brands. The digital press will go live in June 2017.
“Our digital press allows us to better serve the growing trend of mass customization in consumer goods marketing and helps our customers stand out on the shelf in innovative ways. Brand managers and marketers can now be more nimble than ever in capitalizing on today’s fast-moving trends,” said Karen English, market development manager at Printpack.
Digital press technology significantly accelerates the new product introduction process and provides a cost-effective solution for shorter runs, making it well-suited for marketing campaigns, prototyping and emerging brands. The digital press will go live in June 2017.
“Our digital press allows us to better serve the growing trend of mass customization in consumer goods marketing and helps our customers stand out on the shelf in innovative ways. Brand managers and marketers can now be more nimble than ever in capitalizing on today’s fast-moving trends,” said Karen English, market development manager at Printpack.