The winning “Christmas Bag-in-a-Box” product challenges the conventional image that people have of a Christmas box. The products in this attractive Christmas box are packed in an integrated shopping bag with handles are pierced through the top of the box, resulting in easier portability for the recipient.
The addition of an integrated bag with handles has no limitations on the current packing process and throughout the supply chain the box remains perfectly manageable as it’s stackable on a pallet, easy to fill and close, and can be efficiently transported.
The jury said, “It is a simple but innovative solution for a logistics issue. The combination of bag and box is very originally executed. This packaging solves a relevant issue in a practical manner. It’s a vertical box instead of a horizontal box and has two handles.”
Three other Smurfit Kappa designs were acknowledged as runner-ups:
• Anti-gliss system –A packaging design that guarantees optimal pallet stabilization when stacked in columns.
• 5-in-1 PC box –A packaging in which the EPS interior is replaced by a one piece corrugated insert suited for 5 product variations resulting in a significant reduction of transport costs and a lower carbon footprint.
• Grasdoos - The Grasdoos is a uniquely patented, biological and biodegradable grass lawn in a box, very handy for potty training a puppy in urban areas. Rabbits, cats and guinea pigs also love to eat the grass.
“Seven nominations, one award, and three runner-ups in a very competitive environment proves that our methods are effective and appreciated by both our clients and the judging panel,” Frank Sinnige, customer experience and innovation director, Smurfit Kappa Benelux, said.
The NL Packaging Awards were introduced in 2016, and are the preeminent industry award for the packaging industry in the Netherlands.